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Santa Monica Pier 360 Beach Festival

Held at the iconic Santa Monica Pier, this all-ages festival brings together thousands for a day of paddleboard races, volleyball competitions, live music, and interactive games, showcasing the best of beach life. Attendees can enjoy food, drinks, and brand sampling while soaking in the lively atmosphere and stunning ocean views. The event, rooted in the pier’s 1930s paddleboard racing history, supports coastal preservation through partnerships with nonprofits like The Surfrider Foundation.

Jun 28 2025

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